The commercial is
trying to convey the ideal that companionships is necessary in life. The
message is saying to the audience that Subaru can be a reliable companion in
one's life. It depicts the phrase "A dog is a man's best friend"
through showing a series of scenes of a man's life progressing along with his
dog's life.
I
interpreted the intended audiences for this advertisement as young families and
people who are enthused with nature. The Subaru continued to arrive at the same
house in the woods throughout the commercial. The house was surrounded by
trees. There were no visibly adjacent houses and there was no driveway to the
house. The commercial starts off with a single man, he gets married and has a
child. This tells me that this commercial is attempting to appeal to the young
family.
This
commercial is an encoding and decoding commercial. It in encoding that this
vehicle is reliable. That is what the commercial says blatantly. The viewer
decodes that one may find a companionship with the vehicle.
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